LOS ANGELES — For a quarter-century, Dr. Terry Vines built his Redlands, Calif., dental use a out-of-date way: one mouth during a time.
Vines sponsored girl soccer teams. He renovated ancestral buildings around city to build good will. He incited his watchful room into a friendly indentation with soothing chairs and a big-screen TV.
As business increased, Vines hired some-more dentists to accommodate his abounding practice, Pure Gold Professionals in Dentistry.
Then a economy tanked, hundreds of patients stopped coming, and Vines motionless he indispensable help.
Scouring a Internet and dental magazines, a 53-year-old dentist detected a horde of marketers and consultants — all
Article source: http://www.tennessean.com/article/20111205/BUSINESS05/312050039/Dentists-turn-marketing-after-patients-dry-up?odyssey=nav%7Chead