Dentists spin to selling after patients dry up

LOS ANGELES — For a quarter-century, Dr. Terry Vines built his Redlands, Calif., dental use a out-of-date way: one mouth during a time.

Vines sponsored girl soccer teams. He renovated ancestral buildings around city to build good will. He incited his watchful room into a friendly indentation with soothing chairs and a big-screen TV.

As business increased, Vines hired some-more dentists to accommodate his abounding practice, Pure Gold Professionals in Dentistry.

Then a economy tanked, hundreds of patients stopped coming, and Vines motionless he indispensable help.

Scouring a Internet and dental magazines, a 53-year-old dentist detected a horde of marketers and consultants — all

Article source: http://www.tennessean.com/article/20111205/BUSINESS05/312050039/Dentists-turn-marketing-after-patients-dry-up?odyssey=nav%7Chead

Dentists spin to selling after removing brush-off from patients

For a quarter-century, Dr. Terry Vines built his Redlands dental use a out-of-date way: one mouth during a time.

Vines sponsored girl soccer teams. He renovated ancestral buildings around city to build good will. He incited his watchful room into a friendly indentation with soothing chairs and a big-screen TV.

Article source: http://www.chicagotribune.com/business/la-fi-dental-recession-20111201,0,7553964.story?track=rss